Tata punches above weight, outpaces Hyundai in sales

By Vivek Dubey

CNBC-TV18.com

Published Jan 04, 2024

Tata Motors starts the year on a high note, outperforming Hyundai in December 2023 sales. The Indian automaker’s Punch SUV plays a key role in this victory.

Sales Showdown

Tata Motors surpassed Hyundai India in overall December 2023 sales, securing the second spot.

Slim Victory

The difference in sales was marginal at 2.11%, making the victory a close one.

Deja Vu

This isn’t the first time Tata Motors has overtaken Hyundai in monthly sales.

Model Count

Hyundai offers thirteen models in India, while Tata Motors offers ten.

SUV Strength

Five of Tata Motors’ offerings are SUVs, demonstrating their focus on this segment.

Facelift Frenzy

Tata Motors recently updated three of its SUVs: Nexon, Harrier, and Safari.

Hyundai Highlights

Hyundai’s major launches last year included the 2023 Verna facelift and Exter micro-SUV.

Battle Lines

Both manufacturers are expected to fiercely compete for the second spot.

Tata’s Turn

Tata Motors is expected to launch the Punch EV, Curvv EV, and Harrier EV.

Hyundai’s Hope

Hyundai has scheduled the launch of the 2024 Creta facelift on January 16, 2024.