Samsung beats Apple to emerge the number one smartphone brand as iPhone sales decline

Apple’s reign as the number one smartphone brand in the world came to an end as Samsung emerged on top, according to a report by IDC

The report also reveals that global smartphone shipments increased 7.8% year over year to 289.4 million units in the first quarter of 2024.

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In the corresponding quarter last year, Apple had shipped 55.4 million iPhones. Apple’s market share stood at 17.3% in the first quarter of 2024.

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In the third spot was Xiaomi with 14.1% market share as it shipped just over 40 million units in Q1 2024.

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[{"selector":"#anim-4ed4fec1-f0ec-4057-aeaa-34463158031f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(5.15673347402283%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Transsion was the fastest growing brand as its shipments rose by an impressive 84.5%. The Chinese conglomerate shipped 28.5 million units and its market share was just under 10%.