Apple opened two exclusive stores in India last year, with Delhi and Mumbai getting one each to start its retail expansion in the country.
But reports now hint at Apple planning for more exclusive stores in the market, three more likely to open in the next few years.
Apple is in advanced talks to open new stores in Pune, Bengaluru and most likely the third one in Noida for the Delhi-NCR region.
These stores will be positioned inside popular malls in these cities, as per reports.
Apple in India has predominantly operated through resellers but that changed in 2023 when Tim Cook and Co. opened the doors to their first Apple Saket and Apple BKC stores in Delhi and Mumbai, respectively.
It is pointed out that Apple WWDC 2024 could be the ideal platform where Apple shares its broader roadmap for stores, including markets like India.
Having stores in cities like Pune and Bengaluru will allow the company to tap into the youth of the country who have aspired to buy iPhones and will now get the original Apple seller experience in their hometown.
The company is seeing its Apple Store sales averaging higher than estimated but the average selling price is similar to its country range for sales.