The Apple insiders who could succeed Tim Cook

By Priyanka Deshpande

CNBC-TV18.com

Published May 9, 2024

Tim Cook took over as Apple's CEO over a decade ago, succeeding Steve Jobs, and transformed the company into a multi-trillion dollar giant.

Cook, who is turning 65 next year, is older than most CEOs in the S&P 500 and has served Apple for 25 years. With Cook approaching retirement age, speculation is rife about his successor.

In Bloomberg’s recent podcast, Mark Gurman joined host David Gura to speculate on who might eventually take the crown. Take a look at his potential successors.

Cook's current Chief Operating Officer (COO), Williams oversees all of Apple's operations and many equate him to "Tim Cook's Tim Cook." But the issue is, he is just two years younger than Cook.

Jeff Williams

Craig Federighi leads software engineering at Apple. Yet, Gurman doubts Federighi's business acumen qualifies him to lead the entire company.

Craig Federighi

Deirdre O'Brien manages Apple’s global retail operations, but according to Gurman, Apple likely won't choose another operations or HR executive.

Deirdre O'Brien

Apple's Senior Vice President of Hardware Engineering, John Ternus quickly rose through the ranks and is currently in charge of all of the money making hardware for Apple.

John Ternus

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