Mahindra Thar Roxx debuts in India: 5-door SUV starts at ₹12.99 lakh

CNBC-TV18.com

By Vivek Dubey

Published Aug 15, 2024

Mahindra Thar Roxx arrives

Mahindra has officially launched the Thar Roxx in India, with the 5-door version priced from ₹12.99 lakh for petrol and ₹13.99 lakh for diesel. Bookings start October 2.

Distinct design elements

The Thar Roxx stands out with its unique grille featuring 6 vertically split slots, circular LED headlamps with DRLs, and a chunky front bumper with integrated fog lamps.

Rugged and stylish exterior

The Thar Roxx boasts flared wheel arches, rectangular LED tail lamps, a tailgate-mounted spare wheel, and rides on 19-inch diamond-cut alloy wheels for a bold look.

Premium interior upgrades

Inside, the Thar Roxx features soft-touch materials, a 10.25-inch infotainment system, and a matching digital instrument cluster, enhancing its premium feel.

Power-packed engine options

The base variant offers a 2.0-litre turbo-petrol engine with 160 BHP and a 2.0-litre diesel engine with 150 BHP, both paired with a 6-speed manual gearbox.

Advanced safety features

Safety is prioritised with 6 airbags, ESC, and three-point seat belts for all passengers, ensuring a secure driving experience in the Thar Roxx.

Off-road prowess enhanced

The Thar Roxx MX1 variant includes a Brake Locking Differential, 650mm water-wading depth, and impressive approach and departure angles for off-road capabilities.

Tech-loaded mid variants

The Roxx MX3 adds features like drive modes, terrain modes, rear camera, hill assist, traction control, and more, enhancing both convenience and off-road readiness.

Media source:  instagram.com/mahindrathar

Top-spec variant luxuries

Higher trims, such as the AX5, offer C-shaped LED DRLs, 18-inch alloy wheels, a single-pane sunroof, and leatherette seats, with the AX7 L boasting a panoramic sunroof and more.

Smart driving assistance

Top variants feature 'Smart Crawl' off-road cruise control and 'Intelliturn' tight-turning assistance, enabling the Thar Roxx to navigate challenging terrains with ease.