Amul retains strongest food and dairy brand title for 4 years running

[{"selector":"#anim-0bfea9a3-cd1b-4130-ad48-9dc685fb0d48","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6152dfd8-c3b1-4a37-995d-43d3e70b3c8d","keyframes":{"transform":["translate3d(-113.23076%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] By Priyanka Deshpande CNBC-TV18.com Published August 21, 2024

[{"selector":"#anim-9c0a1a34-b6cd-4133-a713-06526046a599 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Amul achieved the highest Brand Strength Index (BSI) score of 91.0 out of 100, earning an AAA+ rating, making it the strongest food and dairy brand globally, according to the Brand Finance Food & Drink 2024 report. Global Brand Strength

[{"selector":"#anim-f86ea295-1a60-4440-bbc4-be7e626ad334","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9fc32dd4-90c7-446b-952f-0f39a25f0fc6","keyframes":{"transform":["translate3d(-115.29412%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-51f9f8e0-a2cf-4a2d-ba3d-4ec47d992b92","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-94d7a5bf-34ae-4704-95cd-aadf21ed2eab","keyframes":{"transform":["translate3d(114.77273%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3937c974-58d2-48f4-8125-da1a6a2c4191","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6e09dfa6-e02b-48aa-84d3-47d769bb74ce","keyframes":{"transform":["translate3d(-115.29412%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Amul's innovative and impactful marketing campaigns have played a significant role in solidifying its brand presence not only in India but worldwide. Effective Marketing Strategies

[{"selector":"#anim-639bf093-f6cc-48ed-9ba4-4bf3dab7a00d","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-487e6dbc-058f-4454-9f3b-2178b0ffda96","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a34ac966-0965-4a51-a683-b48d04c905c3","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-42a044c1-88ad-45f8-8eac-9a568cb5ec2b","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Amul's innovative and impactful marketing campaigns have played a significant role in solidifying its brand presence not only in India but worldwide. Extensive Product Range

[{"selector":"#anim-4a585610-605e-44de-9551-1b900e80c405 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(1.6449154803903836%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] Amul’s unique cooperative model has empowered millions of dairy farmers in India. Cooperative Structure

[{"selector":"#anim-77e5100d-7bd5-4844-8fe6-772d51bf39e3 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(1.527257807358513%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Amul holds an 85% share in the Indian butter market and a 66% share in the cheese market. Dominance in Domestic Market

[{"selector":"#anim-7f7b272d-49a2-45e4-beb0-c3df24bdd116 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-17.964646114129444%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] Despite a 6% dip in overall brand value of the top 10 dairy brands, from $46.7 billion in 2023 to $43.8 billion, Amul has maintained its position as the strongest dairy brand for four consecutive years. Resilience Amidst Challenges

[{"selector":"#anim-f3f1645d-5231-4557-baf2-8d0386524279","keyframes":{"transform":["scale(1)","scale(1.5)","scale(0.95)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":0,"duration":1450,"easing":"ease-in-out","fill":"both","iterations":1}] Thanks For Reading! 10 most-valuable beer brands of 2024: There's no Indian beverage on the list Read More