Barbie’s back—and this time, she’s a flip phone with no Instagram

By Vivek Dubey CNBC-TV18.com Published August 28, 2024

Barbie Phone Launched

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Limited Functionality

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Illuminating Keypad

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Barbie’s 65th Birthday

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Customisable Design

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Barbie Accessories Included

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Barbie-Themed Interface

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Ken’s Hidden Easter Eggs

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European and US Availability

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Compact Specifications

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Classic Connectivity

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Barbie’s back—and this time, she’s a flip phone with no Instagram

Barbie Phone Launched

HMD Global collaborates with Mattel to release the Barbie Phone, a retro flip phone in pink, blending nostalgia with modern simplicity.

Limited Functionality

Priced at £99, the Barbie Phone focuses on calls and texts, without access to social media, catering to those seeking a digital detox.

Illuminating Keypad

The Barbie-pink keypad reveals hidden palm trees, hearts, and flamingos that light up in the dark, adding a playful touch to the device.

Barbie’s 65th Birthday

The launch aligns with Barbie’s 65th anniversary, following the massive success of the 2023 Barbie movie, which grossed $1.4 billion globally.

Customisable Design

The phone features interchangeable back covers inspired by classic Barbie designs and comes with stick-on crystals and retro Barbie stickers.

Barbie Accessories Included

Packaged in a jewellery box, the phone includes a beaded strap with iconic Barbie-themed charms, like mini sunglasses and a Malibu roller skate.

Barbie-Themed Interface

The Barbie Phone offers a unique user interface with Barbie-themed wallpapers, app icons, and self-care features promoting digital wellbeing.

Ken’s Hidden Easter Eggs

Special wallpapers and greetings from Ken can be unlocked using specific codes, adding an element of surprise to the Barbie Phone experience.

European and US Availability

Available in the UK for £99, in Europe for €129, and in the US for $129. It is unclear if the phone will be making its way to India.

Compact Specifications

The phone boasts a 2.8-inch screen, dual SIM support, VGA camera, and 64MB RAM, offering up to 9 hours of talk time with a 1450mAh battery.

Classic Connectivity

Equipped with Bluetooth 5.0, MP3 player, FM radio, and a 3.5mm headphone jack, the Barbie Phone combines retro charm with modern essentials.

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