Bvlgari partners with Tata CLiQ Luxury to launch digital boutique in India

CNBC-TV18.com

By Vivek Dubey

Published Oct 28 2024

Exclusive Collaboration

Tata CLiQ Luxury announces an exclusive partnership with Bvlgari, marking the jeweller's entry into India's e-commerce market.

Source: Instagram.com/tatacliqluxury

Luxury Access

The digital boutique allows Indian consumers to purchase Bvlgari jewellery, handbags, and watches from home, enhancing online luxury shopping options.

Curated Selection

The boutique offers a curated selection, including the B.zero1 Kada Bracelet and Serpenti Viper bracelets, showcasing Bvlgari’s craftsmanship.

Watches and More

Customers can explore Bvlgari's renowned timepieces, such as the Octo Finissimo and Octo Roma collections, known for elegance and versatility.

Leather Goods

In addition to jewellery and watches, the digital boutique features a range of Bvlgari's luxury leather goods and accessories for discerning shoppers.

Concierge Service

A dedicated luxury concierge service provides personalised shopping experiences through experts trained by Bvlgari, enhancing customer guidance.

CEO Insights

Gopal Asthana, CEO of Tata CLiQ, notes this launch enhances the platform's focus on jewellery, watches, and accessories, aiming to elevate the luxury shopping experience.

Bvlgari's Vision

Jean-Christophe Babin, CEO of Bvlgari, highlights the partnership’s goal of connecting with Indian customers who share a passion for beauty and craftsmanship.