By Priyanka Deshpande
CNBC-TV18.com
Published January 3, 2025
Nykaa has released its Nykaa Trends Report 2024, showcasing the beauty trends of the year. Here's a closer look:
Nude, red, and brown lipsticks emerged as clear favorites, with bestsellers such as Maybelline New York’s Colour Sensational Creamy Matte Lipstick in ‘657 Nude Nuance’ and Nykaa Matte To Last! Transferproof Liquid Lipstick in ‘Chai’ leading the pack.
The MARS Dance Of Joy Eyeshadow Palette - 2 and Nykaa Cosmetics Eyes On Me Quad 01 Night Out stand out as top choices, ideal for crafting a range of eye looks, from soft pink to dramatic smoky effects.
International brands like Sol de Janeiro, Beauty of Joseon, and e.l.f. Cosmetics grew 1.5 times faster than average, reflecting Indian consumers’ embrace of global trends.
Korean beauty brands grew at a rate 2.5 times faster than the platform average, with COSRX, TONYMOLY, The Face Shop, and LANEIGE emerging as the leading names.
Charlotte Tilbury’s products grew three times faster than the platform average, with its Pillow Talk lipstick, foundations, and setting sprays becoming instant hits.
Luxury fragrances from Dior, Clinique, Davidoff, and YSL became must-haves for male shoppers, with one sold every 10 minutes. Men’s skincare favourites included Kama Ayurveda, Kiehl’s, and Clinique.
Nykaa’s Cleanse, Serum, Moisturiser, Sunscreen (CSMS) routine saw a 30% increase in adopters, signalling a shift towards holistic skincare.
First-time shoppers leaned towards skincare basics such as moisturisers, face washes, and sunscreens, with Lakme and Maybelline standing out as their preferred brands.
Searches for peptide booster serums, alpha arbutin, and ceramide mochi toners soared by 150%, reflecting growing interest in targeted skincare solutions.
One shopper made headlines during Navratri by placing 36 orders worth a total of ₹14.5 lakh, opting for luxury brands like Dior, BVLGARI, LANEIGE, Kiehl’s, and Sulwhasoo.
Victoria’s Secret perfumes, Bath & Body Works lotions, and M.A.C lipsticks are popular gifting choices. Wednesday’s surprisingly emerged as the most popular day for gifting.