Former Indian captain Virat Kohli has decided to enter the E1 World Championship with his own franchise
The Blue Rising team will compete in UIM E1 World Championship, season 1 will get underway in 2024
Virat Kohli’s first major investment was in 2014 when he became the co-owner of ISL franchise FC Goa
Kohli has diversified his investments since, buying a stake in clothing brand WROGN among other businesses
Virat has also invested in the coffee brand Rage Coffee and is their brand ambassador
Kohli and his wife Anushka Sharma had invested in plant-based meat startup Blue Tribe
In May 2015, Virat launched a Bengaluru-based chain of gyms and fitness centres named Chisel Fitness
On many occasions, Virat has been spotted at his South American restaurant Nueva which is in Delhi
Kohli also launched a sportswear brand named One8, taking inspiration from his 18 jersey
There's a restaurant chain called One8 Commune, owned by the 34-year-old
Kohli had also invested in Sport Convo which allowed sports fans to meet up and talk with each other