2024’s Most Valuable Global Brands: Newcomers & Re-Entrants

By Vivek Dubey

CNBC-TV18.com

Published June 13, 2024

Workforce Management

ADP

Brand Value: $50,277 million   Country of Origin: USA

IT Service Management

ServiceNow

Brand Value: $39,759 million   Country of Origin: USA

Technology

DELL Technologies

Brand Value: $23,138 million   Country of Origin: USA

Retail

ALDI

Brand Value: $21,024 million   Country of Origin: Germany

Virtualisation & Cloud Computing

VMware

Brand Value: $21,505 million   Country of Origin: USA

Athleisure Apparel

lululemon

Brand Value: $20,616 million   Country of Origin: Canada

E-Commerce

Pinduoduo

Brand Value: $20,369 million   Country of Origin: China

Banking

HSBC

Brand Value: $19,563 million   Country of Origin: UK

Beverage

Corona Extra

Brand Value: $19,043 million   Country of Origin: Mexico

Source: Kantar BrandZ 2024 Most Valuable Global Brands report