Producer: Priyanka Das Editor: Aparna Singh
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Lip gloss, plumpers, and lip oil are set to continue their reign in 2024, with brands introducing even more innovative formulas and finishes. These products offer not just a pop of color but also additional benefits for lip health.
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With growing awareness of the importance of sun protection, lip balms infused with SPF are gaining popularity. Consumers are seeking products that not only enhance their look but also provide essential skincare benefits.
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A surprise entry into the lip care landscape is lip serums. These highly concentrated formulations are designed to address specific lip concerns such as dryness, fine lines, and wrinkles, reflecting the broader trend of ‘skinification’ in makeup.
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The trend of combining skincare benefits with vibrant colors is on the rise. Multi-use lip and cheek tints, along with gender-neutral formulations, are poised to dominate the beauty scene, offering a fresh perspective on lip care and cosmetics.
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The power of AI is transforming the beauty industry, revolutionizing the user experience. It is aiding both consumers and brands in offering personalized products and services tailored to individual skin types, concerns, and preferences.