Producer:  Priyanka Das Editor: Sujata Singh

9 Things to Keep in Mind While Purchasing Gold

Buying gold during Dhanteras is a significant tradition in many Indian households. The yellow metal is often considered a secure investment.

Buy certified gold

Only buy gold that is certified by the Bureau of Indian Standards (BIS). This ensures that the gold is of the purity and quality that it is claimed to be.

Check the purity

Gold purity is measured in carats, with 24 carat gold being the purest. Common gold purity levels in India are 24, 22, and 18.

Compare prices

Gold prices vary from jeweller to jeweller. Compare prices from different jewellers before making a purchase.

Beware of making charges

Jewellers charge a making charge for converting gold into jewellery. Ask about the making charges upfront and compare them from different jewellers.

Understand the buy-back policy

Before making a purchase, understand the jeweller’s buy-back policy. This will tell you how much you will get back if you sell the gold back to the jeweller in the future.

Buy from reputable jewellers

Purchase gold from reputed and established jewellers. This ensures the quality and authenticity of the metal. 

Check for discounts and offers

During festive seasons, many jewellers offer discounts and special promotions. Keep an eye out for these to get the best value for your money.

Documentation

Ensure that you receive a proper invoice and all necessary documentation for your purchase. This includes details like the purity, weight, and making charges. 

Be aware of the risks

Gold is a valuable asset, so it is important to be aware of the risks involved in buying it. Store your gold in a safe place and be insured against theft and loss.