Apple unveils new MacBook Pro and iMac, powered by M3 chipsets

Published by: Vivek Dubey

Apple launched a new MacBook Pro on October 31, powered by the third-generation chipsets M3, M3 Pro, and M3 Max.

‘Scary Fast’ Event

The launch event, ‘Scary Fast’, also saw the unveiling of these chipsets. The entire presentation was shot on an iPhone 15 Pro Max and edited on a Mac.

Three Variants

The MacBook Pro comes in three variants: 14-inch (M3), 14-inch and 16-inch (M3 Pro), and a model (M3 Max) with up to 128 GB of unified RAM.

Battery Life

Apple claims the new models offer 22 hours of battery life on a single charge. All models feature a 1080p webcam.

Faster Performance

The M3-powered MacBook Pro is reportedly 11 times faster than an Intel-chip-powered MacBook Pro.

Target Audience

The M3 model targets students and creative professionals, the M3 Max model targets software developers, and another M3 Max model targets Machine Learning engineers.

New Colour Scheme

The MacBook Pro models powered by the M3 Pro and M3 Max are available in a new colour scheme — Space Black.

macOS Sonoma

The new MacBook Pro runs macOS Sonoma out of the box.

Pricing Details

The 14-inch model costs ₹1,69,900 (M3), ₹1,99,900 (M3 Pro), ₹3,19,900 (M3 Max), while the 16-inch model costs ₹1,69,900 (M3 Pro), and ₹3,49,900 (M3 Max).

RAM and Storage

The 14-inch M3 and M3 Pro models come with 8 GB/512 GB and 18 GB/512 GB respectively, while the M3 Max model comes with 36 GB/1 TB.

Pre-order Availability

The new MacBook Pro models are available for pre-order on the Apple Online Store and will ship starting November 7.

iMac Lineup Refresh

Apple also refreshed its 24-inch iMac lineup with the M3 chipset. The new iMac comes in seven colours.

iMac Pricing Details

The new iMac starts at ₹1,34,900 for 8 GB of RAM and 256 GB of storage, and is available for pre-order right now.