She's a Barbie girl: How one doll captured the world's imagination

Moneycontrol News July 18, 2023

Toy maker Mattel first unveiled the iconic doll in 1959 at the American Toy Fair in New York.

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Barbie was invented by Mattel co-founder Ruth Handler who was inspired by her own children to create the doll.

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Barbie, or Barbara Millicent Roberts, hails from the made-up town of Willows in the US Midwest.

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The iconic doll has evolved to keep up with the times.

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The entire design process for a new Barbie can last 12 to 18 months.

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Then, the prototype is sent from the California workshop to China and Indonesia for mass production.

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58 million Barbies are sold each year in more than 150 countries.

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Barbie has changed over the years to be more inclusive, with dolls featuring an array of body types, skin tones, and hairstyles.

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