Dhanteras 2023: Here’s how to check purity of your gold jewellery

By Vivek Dubey

CNBC-TV18.com

Published Nov 1, 2023

Be cautious while buying gold, especially during Dhanteras and Diwali. Some jewelers may sell impure gold as pure. Here is what you should look out for:

Hallmarking Importance

To avoid fraud, it’s crucial to identify genuine hallmarking signs on gold jewelry.

Government Measures

The government is taking steps to prevent gold mis-selling. The HUID mandate for gold jewelry started from April 1 this year.

Gold Bullion Certification

The government is considering compulsory certification for gold bullion to improve its quality.

Gold Weight Imprint

The government may mandate the imprinting of gold weight on retail market products.

HUID Number

A six-digit alphanumeric code (HUID number) is assigned to each piece of gold sold for traceability.

HUID Changes

Before April 1, 2023, the HUID code was only four digits. Now, it’s a six-digit code.

BIS Care App

Customers can use the BIS Care App to verify the authenticity of the HUID.

BIS Mark

The Bureau of Indian Standards (BIS) mark is a reliable indicator of gold purity.

Bill Breakup

Request a detailed bill breakup and cross-check the hallmarking costs with the Assay and Hallmarking Centres (AHCs).

Store Address Verification

Verify the store address against the guidelines set by BIS to ensure the legitimacy of the purchase.

Understanding Hallmarking

Gold hallmarking certifies the purity of gold. It’s a guarantee of purity and fineness, safeguarding the public against adulteration.