By Vivek Dubey
CNBC-TV18.com
Published Nov 23, 2023
Most people, particularly younger users, prefer one super app that offers multiple services.
Examples of super apps in India: Tata Neu, Paytm and My Jio.
A Cisco survey showed that 4 out of 5 people, under the age of 35, prefer super apps.
More than half of the 15,000 people surveyed around the world said they believed that super apps saved time.
About 43% of the respondents moved to a super app to declutter their phones.
Moving to a super app may mean sharing personal data with fewer service providers.
A third of all respondents expect super apps feel like they get better quality service from super apps.
People also expect cost savings and loyalty benefits from super apps.