EV makers scale back targets as sales slow; hybrids gain ground

By Vivek Dubey

CNBC-TV18.com

Published Sept 13, 2024

Several major automakers, including Toyota, Ford, and Volvo, are lowering their EV production targets due to sluggish sales, rising competition, and affordability concerns, shifting focus to hybrids.

Stellantis Pauses Fiat 500 EV

Stellantis will suspend production of the fully electric Fiat 500 for four weeks, citing sluggish demand and lack of market uptake.

Toyota Adjusts EV Targets

Toyota has scaled down its 2026 EV production target from 1.5 million to 1 million, reflecting tempered demand and competitive pressure.

Volvo Shifts EV Strategy

Volvo scrapped its all-electric 2030 target, planning for up to 10% of sales to include hybrids, signalling uncertainty over full electrification.

Volkswagen’s EV Flexibility

Volkswagen sticks to its 2030 EV sales targets but remains flexible on battery factory plans due to fluctuating EV demand.

Ford Reduces EV Spending

Ford cut its planned EV capital spending to 30%, favouring hybrids and delaying the launch of key electric models amid slowing demand.

Porsche Reassesses EV Ambition

Porsche scaled back its EV goals, linking its target of 80% all-electric sales by 2030 to demand and sector developments.

Renault Adopts Dual Strategy

Renault abandoned its all-electric sales target for 2030, now planning to sell both EVs and combustion-engine cars for the next decade.

GM Lowers EV Forecast

General Motors cut its 2024 EV production forecast and declined to reaffirm its 2025 target of 1 million EVs in North America.

Mercedes-Benz Delays EV Goals

Mercedes-Benz postponed its goal for EV sales to make up 50% of its portfolio until 2030, pushing back by five years due to slow demand.

Bentley Extends Hybrid Lifespan

Bentley revised its all-electric goal for 2030, expecting hybrids to still be part of its lineup beyond this timeframe.

Aston Martin Delays EV Launch

Aston Martin delayed the launch of its first EV, citing low market demand and readiness for electric vehicles.