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Published Apr 12, 2024

Fastest-growing single malt whisky, Indri, puts India on the world map

By Vivek Dubey

Indri’s Milestone

Piccadily Distilleries’ Indri Single Malt Whisky has achieved a remarkable milestone, solidifying India’s global spirits market presence.

Media: x.com/IndriSingleMalt

Fastest Growing

Indri-Trini is hailed as the ‘fastest growing single malt whisky in the world ever,’ marking an unprecedented achievement.

Surpassing Milestones

Indri-Trini surpassed the 100,000 cases milestone within just two years of its launch, a feat unmatched by any other single malt whisky.

Exponential Growth

Indri’s growth, boasting a 599% increase compared to the previous year, is revolutionising the industry landscape.

Market Leader

Capturing a staggering 30% market share in India, Indri has emerged as a frontrunner in the realm of premium spirits.

Indian Excellence

Indri stands tall as a beacon of Indian excellence in a market once dominated by imported labels, according to CEO Praveen Malviya.

Global Accolades

Since its debut, Indri has been adorned with over 25 esteemed accolades on the global stage, including ‘Best Indian Single Malt.’

International Recognition

With recognitions like ‘Asian Whisky of the Year,’ Indri has cemented its position on the international whisky map.

World’s Best Whisky

Indri Diwali Collector’s Edition was crowned ‘Best Whisky In The World’ at the Whiskies of the World Awards.

Consumer Shift

The rise of Indri signifies a significant shift in consumer behaviour and preferences, with premium spirits leading the way.

Outpacing Competitors

Indian single malt whiskies have outpaced their Scottish counterparts, commanding an astonishing 53% of total sales in 2023.

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