By Vivek Dubey
CNBC-TV18.com
Published Feb 28, 2024
"One of the last times I met our founder... he said, think long term. How long term? 200 years. However, I can promise you we're going to open Delhi before 200 years."
"One of the last times I met our founder... he said, think long term. How long term? 200 years. However, I can promise you we're going to open Delhi before 200 years."
"Building big IKEA stores takes time... building industry capabilities for the volumes IKEA is supporting is a game of not only supporting IKEA but making sure there are entrepreneurs, investors."
"We concluded that small stores will be part of the IKEA concept... smaller decisions, but I'm sure we're going to continue to find ways in India to establish smaller stores."
"Hopefully, we will test and try many more things here. And part of that will be sometimes we have to give up and say that didn't work."
"Sometimes your success can be your biggest enemy... pandemic helped to speed up things for IKEA."
"The beauty is not to put the past and the future against each other... avoid complacency, be afraid of your own success, invest in the fragility of ideas."
"It's a go banana card... an apology for a mistake that has not yet happened."
"It is good business to be a good business... being good for people and planet is also going to be good for business."