India partied hard on New Year's Eve: A look top trends

CNBC TV18 By Priyanka Deshpande Published Jan 1, 2024

[{"selector":"#anim-e2c0001a-bbe6-44b0-b3bb-51be92f414a1 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-24.76421457886532%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] As Indians partied hard on New Year’s Eve, popular food delivery services such as Zomato, Swiggy, Blinkit, and Zepto experienced their busiest night ever.

SWIGGY

[{"selector":"#anim-9bcd9a14-d12a-451e-b2f3-f9bf604e635f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-45.12195105287225%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] Saw a peak of 1,244 orders per minute

SWIGGY

[{"selector":"#anim-cad548e2-6c42-4ad2-a054-1066736530e4 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Received 4.8 lakh biryanis orders on New Year's eve

SWIGGY

[{"selector":"#anim-3c1103ee-4794-4016-8a5b-93dc3be88f20 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(7.890624744481944%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] Mumbaikars ordered highest number of idlis & vadas

SWIGGY

[{"selector":"#anim-ce0be261-4313-430b-8a99-b728bdba41dd [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(11.062500083488981%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Single order with 95 samosas originated from Bengaluru

ZOMATO

[{"selector":"#anim-2e529294-baa8-4e4c-8200-a374660787f7 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-12.514648210040342%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] Highest orders in a day

ZOMATO

[{"selector":"#anim-788ca165-198c-4aac-8a03-cc3638712d96 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(4.062500030659795%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Delivered nearly as many orders as on New Year's Eve 2023 as the total for the six preceding years (2015-2020) combined

ZOMATO

[{"selector":"#anim-7033cb39-ade6-4ab4-a878-a25ec8930e9a [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(11.71874980993178%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] ₹97 lakhs tipped to delivery partners on New Year’s Eve

ZOMATO

[{"selector":"#anim-df5910a3-3b36-480a-95ed-45d7a6666ba4 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Kolkata customer ordered 125 items in a single order

SWIGGY INSTAMART

[{"selector":"#anim-f256a561-f667-45f5-a700-ce3f2fab1324 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-9.208135604164063%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] Clocked 1.6X more orders per minute

SWIGGY INSTAMART

[{"selector":"#anim-a68c7b60-2320-488b-9c35-9d52996a4d1d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Witnessed skyrocketing demand for nimbu & PartySmart pills

SWIGGY INSTAMART

[{"selector":"#anim-4eb2b070-7166-4991-8fda-fead2139e9dc [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(7.812499744007886%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] More than 500 packs of Uno were ordered

SWIGGY INSTAMART

[{"selector":"#anim-7c8b76e2-f931-4d6e-bcdd-604d2fb84543 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-1.0625000080187164%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Saw 10x increase in searches for tonic water, cocktail mixer & glasses

SWIGGY INSTAMART

[{"selector":"#anim-51035964-a2dd-422d-9ef7-25612614b3a2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-7.812499744007886%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] Delhi spent whopping ₹16 lakh on chips & mixers

SWIGGY INSTAMART

[{"selector":"#anim-dc9f04db-cb47-4d1e-973d-46ae8e68142e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Condom orders peaked at 1,722 condoms per hour

BLINKIT

[{"selector":"#anim-3b15d134-c038-467a-aca7-4f84964f89be [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(7.636599448142663%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] Highest-ever orders in a day & highest-ever orders per minute

BLINKIT

[{"selector":"#anim-7d6d8294-e018-40d1-986c-766573097aaf [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Highest-ever soft drinks & tonic water sold in a day

BLINKIT

[{"selector":"#anim-0f713ca7-d8f1-47f0-9258-c469eeb77d44 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-5.360779228471316%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] Highest-ever chips sold in a day

BLINKIT

[{"selector":"#anim-1b81f151-d816-4b92-8755-a2b622d13aa3 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(18.125000136789858%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Highest-ever tips given to riders in a day

ZEPTO

[{"selector":"#anim-b1e64bc2-8bf9-4437-8aa8-1899e3d2c9ff [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(12.499999772451451%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] 610 kgs of ice cubes sold on New Year’s Eve

ZEPTO

[{"selector":"#anim-ffed91c4-f21a-4add-8ca1-e688e6c32b91 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] PartySmart pills sales went up 3x week-on-week

ZEPTO

[{"selector":"#anim-c0b1b5e3-4182-4c66-a316-756b7d41aa22 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-33.43582216988153%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] Gift's sale up 63% on December 31

Cauliflower, spinach and more: Top 10 veggies believed to promote weight loss

[{"selector":"#anim-316983c6-806c-476f-ade1-cb61288aa1a1","keyframes":{"transform":["scale(1)","scale(1.5)","scale(0.95)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":0,"duration":1450,"easing":"ease-in-out","fill":"both","iterations":1}] Thanks For Reading! Read Next