Luxury Realty Hits New High as Gurugram Penthouses Sell for Rs 150 Crore Each - Who are the Buyers?

MC Desk | January 28, 2025

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DLF, India’s largest real estate developer, achieved Rs 11,816 crore in sales by selling 173 super-luxury apartments during the pre-launch of The Dahlias.

Record-Breaking Sales

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‘The Dahlias’ is located in Gurugram’s prime DLF Phase-5 on Golf Course Road, near the iconic luxury project ‘The Camellias.’

About the Project

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The development spans 17 acres and has a planned built-up area of 7.5 million square feet, featuring eight towers with 29 levels and 420 super-luxury residences.

Project Details

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Two penthouses in The Dahlias were sold for Rs 150 crore each, setting a new benchmark in India’s residential real estate market.

Exclusive Pricing

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The apartments were sold “by invitation only,” targeting ultra-high-net-worth individuals (UHNWIs), entrepreneurs, industrialists, and NRIs.

Target Audience

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Non-resident Indians (NRIs) accounted for 12 percent of the sales, underscoring strong demand from overseas buyers.

NRI Contribution

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Around 40 percent of buyers are existing DLF clients, particularly residents of The Camellias, The Magnolias, and The Aralias, looking to upgrade.

Repeat Customers

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The Dahlias will be developed in three phases, with the recent sale of 173 apartments marking the completion of the first phase.

Phase-Wise Launch

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Designed for exclusivity, the project offers unparalleled luxury with state-of-the-art amenities, expansive layouts, and scenic views.

High-End Features

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The sales highlight Gurugram’s growing appeal as India’s luxury real estate hub and the rising demand for ultra-premium living spaces.

Market Significance

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