Mercedes unveils Concept CLA Class: The electric shark with a 750km bite

[{"selector":"#anim-8667a9d6-f93a-43bd-9835-7fccda0727aa","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-e97ddd6e-ee52-4fe6-872f-9247583030ab","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-22f8e725-5c81-489e-8f1e-7ea4211453e6","keyframes":{"opacity":[0,1]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d88d51b7-514b-4daf-aa93-2a32453a09be","keyframes":{"transform":["translate3d(0px, 320.10559%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Published by: Vivek Dubey

[{"selector":"#anim-196cc0bb-cb76-4e72-9565-aec2caa62f36","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8405e833-f623-4c8b-b453-e237c4d7d3b8","keyframes":{"transform":["translate3d(0px, 137.15730%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0f609380-1a6c-48dc-ac2d-cb93fb718773 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-7.833582952531623%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] The Mercedes-Benz Concept CLA Class unveiled at IAA Mobility 2023 in Munich, Germany, offers a close-to-production insight into the upcoming family of vehicles that stands at the gateway to the brand.

Concept CLA Class

[{"selector":"#anim-eaafe19d-40e1-4398-94ed-9fee09815904 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-7.833582952531623%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-8c967d5e-af77-404a-9753-e35a31d89cd7","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-344474d0-b1f6-4200-8770-70d97d80cfdf","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Mercedes-Benz unveils new electric concept car at Munich Motor Show 2023, based on MMA platform and Vision EQXX powertrain.

New model lineup

[{"selector":"#anim-e28ac2b7-975a-4b74-9745-490611e0d0e5 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-56.58482134324073%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-7cd5e9a7-88c8-4bea-a548-c503fc064346","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-a665b489-40aa-46ec-965e-7547a2b5984c","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Concept CLA Class is the first of an all-new range of entry-level luxury cars from Mercedes-Benz, with new design and operating system.

Production & launch

[{"selector":"#anim-0197305d-71a8-4df3-81a6-712a38a03948 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-10.898398161131396%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-e9ca20a4-7b9b-47a5-bf07-0e34c2a3e6be","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-9955a95f-7c63-4c3e-8334-aacbd97ba1a4","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] All-electric CLA will be launched in 2025, with minimal changes from the concept. India launch could be in the same year.

Powertrain technology

[{"selector":"#anim-ab346418-411d-4a28-a7ae-c6ffe52e02f5 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-32.75995153628564%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-9d78912b-a834-4345-b955-5a50112007e5","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-846d75dd-301d-44b9-a7ab-7fa42ca0f3d2","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Concept CLA previews next-generation electric-drive technology for production EVs, derived from Vision EQXX concept car.

Range & efficiency

[{"selector":"#anim-b7fd83e3-caf8-43a6-b75e-705be8222ae6 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-57.8962052363999%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-3a929c22-c0c8-4d1f-ae77-741518def49c","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-3b395df1-676e-4114-9fe6-83a3c55662c6","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Concept CLA has a claimed range of 750km and energy consumption of 12kWh/100km. Mercedes calls it the ‘one-litre car for the electric age’.

Charging & battery

[{"selector":"#anim-3b3c3277-68bd-45c2-9d23-178c57150aa4 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-29.943638272114185%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-974d9021-cc86-4636-b01d-655642c50517","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-f22901e6-d2a0-41ae-827e-9b80e21b55e6","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Concept CLA features 800V electric architecture, enabling 250kW DC charging and u to 400km of range in 15 minutes.

Motor & transmission

[{"selector":"#anim-3d32be6e-8cb3-45e8-b363-229602567d61 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.249999886225726%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-5e439f73-7804-4a7c-aedf-a05f4a1d0880","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-f74d1b06-64f7-4fb2-a25a-a7a53dc5ac16","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Concept CLA features 800V electric architecture, enabling 250kW DC charging and u to 400km of range in 15 minutes.

Drivetrain & capability

[{"selector":"#anim-10352e47-9168-46d9-8714-010136c9ea45 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-53.68303562895501%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-19294863-daef-48ee-bb29-b10593435ef2","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-7dcf1235-dc7e-47ac-af74-023bb3027769","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Concept CLA is rear-wheel drive, but powertrain can also support all-wheel drive. It also has bi-directional charging capability.

Exterior design

[{"selector":"#anim-05749b16-ee16-46dc-9c45-ffb82cb6c413 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-46.91220230984347%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-f3e0ad50-02eb-4b03-9ea9-5a89983b66e2","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-1d89193b-f708-48da-8f51-04859deabdea","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Concept CLA has a futuristic and striking appearance, with a shark nose-like front end, a GT-like rear end, flared wheel arches and a wide track.

Design details

[{"selector":"#anim-b16e841b-81be-45aa-b4c3-9a08613ad603","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-6150b4da-754f-409d-971e-5ed0938e5be5","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-535bc380-5387-4f83-bcf4-448bdb042d9c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-44.047618933844774%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Concept CLA has a massive grille with illuminated stars, a half-cut circle headlamp cluster, an LED light band, frameless doors and a wraparound light bar.

MBUX Superscreen

[{"selector":"#anim-181a22eb-7d65-43c8-94cf-f18bc2c9782c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-43.74999965867719%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-4ac4ad91-f338-4553-b61c-25c5daf229da","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-dc1d8cc7-f242-452e-9d79-932117a3c4e9","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Concept CLA Class has a full-width screen running MB.OS operating system with chip-to-cloud architecture and embedded apps.

AC vents & controls

[{"selector":"#anim-c5681aad-52b5-49e9-ace8-4f3753c1b6d2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-14.64339857158905%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-6ecb2105-a38f-46c9-9345-ab59443e952b","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-43372021-a086-4b63-b1f1-171a4019642c","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Concept CLA Class has virtual air vents with physical interface on the screen, displaying and adjusting cabin temperature.

Seats & upholstery

[{"selector":"#anim-fe766cfe-504e-4b9c-9018-f69f3b93f6e6 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-15.531965903913077%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-6b2b2234-604b-48c7-8622-94a249aa825d","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-87b97f34-68b2-4e47-9502-abb74c2dfeb9","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Concept CLA Class has seats and door upholstery in sustainable nappa leather, with blue and violet ambient lighting strips.

Autonomous driving

[{"selector":"#anim-f85a7096-65fd-468c-8a18-bf764dec08db [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-45.856584725431524%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-d92932fd-fb1b-465b-ab4a-b10daffac744","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-d13dedc4-b183-42d4-84c9-71bfdad6c1bf","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Concept CLA Class showcases Level 3 Lidar-based autonomous driving systems, which may be available via over-the-air updates.

For more webstories, click below

[{"selector":"#anim-fa374b94-afe9-4643-a7fc-fe70be686975","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-28bed4da-8022-44c5-abfe-32ddf3ea3953","keyframes":{"transform":["translate3d(0px, -193.30287%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5b517bed-33ac-45f4-8742-946a8723e442","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-36a43f51-3b41-441e-89a7-4f21aeae58f8","keyframes":{"transform":["translate3d(0px, -472.90705%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]