By Priyanka Deshpande
CNBC-TV18.com
Published June 19, 2024
The overall brand value of the top 25 celebrities in 2023 is estimated at $1.9 billion, an increase of 15.5% from 2022, as per the Celebrity Brand Valuation Report 2023, released by global consulting firm Kroll. Check top-10:
Salman is on the 10th spot with a brand value of $81.7 million.
Amitabh ranks ninth with a brand value of $83.6 million.
Sachin Tendulkar is on the eighth spot with a brand value of $91.3 million.
Dhoni stands on the seventh position with a brand value of $95.8 million.
Deepika Padukone ranks sixth with a brand value of $96 million.
Alia Bhatt is on the fifth spot with a brand value of $101.1 million.
Akshay Kumar stands on the fourth position with a brand value of $111.9 million.
SRK made a return into India’s top five celebrity endorsers for the first time since 2020 with a brand value of $120.7 million, $65 million higher than 2022.
Ranveer Singh slips to the second position with a brand value of $203.1 million.
Virat Kohli regains rank 1 to become India’s most valued celebrity with a brand value of $227.9 million, $51 million higher than 2022.