Pinterest’s 10 beauty and fashion trend that will dominate in 2024

The "Blue Beauty" trend will witness a spike in 2024, with Gen Z and Millennials adopting blue tones in beauty and apparel.

Blue Beauty

"Make It Big" takes the spotlight, as oversized accessories and bold beauty choices become Gen Z and Millennials' go-to style.

Make It Big

Searches for "nail art metallic" and "silver necklaces layered" showcase the trend's appeal among Generation Z and Millennials.

Hot Metals

From "bow outfit" to "heels with bows," searches reflect the trend's versatility in accessorising.

Bow Stacking

"Be Jelly" emerges as a whimsical aesthetic, with jellyfish-inspired trends influencing beauty, fashion, and home decor.

Be Jelly

Searches for "body skincare routine" and "sunscreen" reveal a heightened focus on comprehensive skincare.

Head to Glow

Searches for "jazz aesthetic clothing" and "piano jazz" indicate a growing fascination with this sultry and timeless trend.

Jazz Revival

Badminton becomes a fashion trend, with Millennials and Gen Z showing interest in badminton outfits and accessories.

Making a Racket

"Eclectic Grandpa" style gains popularity, blending vintage elements with contemporary flair for Boomers and Gen Z.

Eclectic Grandpa

Sustainability takes centre stage with the "Give a Scrap" trend, encouraging upcycling in fashion and food.

Give a Scrap