DNA-based skincare is a science-driven trend that involves creating personalised solutions for specific areas of concern based on individual genetic make-up.
DNA-customised skincare
In 2024, expect a rise in microbiome-enhancing skincare. With probiotics, prebiotics, and postbiotics, products aim to boost the skin's microbiome, fostering a balanced, resilient barrier for radiant skin.
Microbiome-enhancing products
This trend involves using fewer skincare products that offer several benefits. Skinimalism is particularly gaining traction among people with busy lifestyles.
Skinimalism
Innovative non-invasive body contouring, like HIFU and radiofrequency devices, will see a rise in demand in 2024, for surgery-free solutions, addressing cellulite and skin laxity concerns.
Body contouring innovations
It will allow clients to see potential outcomes of the products they are going to choose in advance, enhancing skincare consultations.
Augmented Reality (AR) in skincare consultations
Psychodermatology, which involves exploring the mind-skin connection, will remain a key skincare trend in 2024, offering a personalised and effective approach for holistic dermatological care.
Psychodermatology
The popularity of Niacinamide, known for reversing signs of ageing, brightening skin, calming redness, decreasing pore appearance, and reducing hyperpigmentation, has doubled this year and shows no signs of waning in 2024.
Niacinamide
Extracted from plant cells, these tiny messengers enhance firmness, texture, luminosity, and minimise pores, though not yet for home use.
Exosomes
Skincare for skin of colour will see a more inclusive approach in 2024, with increased focus on hydrating, anti-inflammatory formulations, emphasising ceramides for improved skin barrier function.