Tata Punch dethrones WagonR as India’s top car, sparks SUV fuel shift

By Vivek Dubey

CNBC-TV18.com

Published August 22, 2024

Punch Overthrows WagonR

Tata Motors’ Punch surpasses Maruti’s WagonR in sales, selling over 1,26,000 units between January-July 2024, ending Maruti's segment dominance.

July Slip

Despite its earlier success, Punch dropped to fourth in July 2024, with Hyundai Creta overtaking it, reflecting volatile market dynamics.

Fuel Shift Driving Sales

Punch’s rise highlights the growing preference for alternative fuels, with electric and CNG variants comprising 47% of its total sales.

WagonR's CNG Boost

Maruti Suzuki’s WagonR remains resilient, with 45% of its sales coming from CNG variants, underscoring CNG's role in its market appeal.

Micro SUV Appeal

Industry experts credit Punch's success to its micro SUV category, offering SUV features at an affordable price, broadening consumer interest.

Multi-Fuel Advantage

Punch’s shift from all-petrol to a multi-fuel approach has attracted a wider consumer base, catering to varied fuel preferences and cost concerns.

Record-Breaking Sales

Punch has become the fastest SUV to cross the 4 lakh sales milestone, showcasing its strong market penetration and consumer acceptance.

Dealer Insights

Car dealers emphasise that Punch's diverse fuel options, especially electric and CNG, have significantly boosted its sales growth in 2024.

Exter's Rise

Hyundai’s Exter, inspired by Punch’s dual-fuel strategy, saw its sales surge to 52,684 units in 2024, indicating a successful market response.

OEM Strategies Evolve

Auto manufacturers are now diversifying fuel options and focusing on micro SUVs to capture price-sensitive SUV buyers, following Punch's lead.

Source: The Economic Times, citing a Jato Dynamics report