Top 10 Valuable Hotel Brands In The World

by priyanka roshan | june 20, 2024

Hilton maintains its status as the world's most valuable hotel brand for the ninth consecutive year, despite a slight 2% decline in brand value, as reported in Brand Finance's 'Hotels 50 2024' annual report.

(Image: Hilton)

It is one of only two hotel brands featured in the Brand Finance Global 500 2024 ranking.

(Image: Hilton)

Meanwhile, Taj Hotels, part of the Indian Hotels Company (IHCL), has surged to become the world’s strongest hotel brand, with a 45% increase in brand value to $545 million.

(Image: Canva)

Taj also ranks as the second fastest-growing global brand, driven by robust revenue growth and enhanced brand reputation. Here are the other top valuable hotel brands globally:

(Image: Taj Hotels)

10. Comfort

Brand value: $1,120M

(Image: Choice Hotels)

9. Sheraton

Brand value: $1,144M

(Image: ITC Hotels)

8. embassy suites

Brand value: $1,326M

(Image: Embassy Suites)

7. shangri-la

Brand value: $1,956M

(Image: Shangri La)

6 double tree

Brand value: $2,127M

(Image: Hilton)

5 holiday inn

Brand value: $2,865M

(Image: IHG)

4. marriot

Brand value: $3,142M

(Image: Marriot)

3. Hampton inn

Brand value: $4,160M

(Image: Hilton)

2. hyatt

Brand value: $6,029M

(Image: Hyatt)

1. hilton

Brand value: $11,564M

(Image: Hilton)