Top 6 Indian Sportspersons with the Highest Brand Value in 2023

by priyanka roshan | Aug 1, 2024

Kroll's Celebrity Brand Valuation Report 2023 reveals the top Indian sportspersons based on brand endorsements and market influence. Here are the top six athletes excelling in both sports and branding:

(Source: Kroll Celebrity Brand Valuation Report 2023; June 18, 2024 | Image: Reuters)

6 Neeraj Chopra

Brand Value: $29.6 million

Neeraj Chopra, the Olympic gold medalist in javelin throw, has quickly risen to fame and brand value. 

(Source: Kroll Celebrity Brand Valuation Report 2023; June 18, 2024 | Image: Reuters)

His historic Tokyo Olympics achievement and down-to-earth personality have made him a top choice for brands like STAGE, and Under Armour in India.

(Source: Kroll Celebrity Brand Valuation Report 2023; June 18, 2024 | Image: Reuters)

5 Hardik Pandya

Brand Value: $38.4 million

Hardik Pandya, with his flamboyant style and all-round cricketing abilities, has become a favorite among brands targeting younger audiences.

(Source: Kroll Celebrity Brand Valuation Report 2023; June 18, 2024 | Image: Reuters)

His endorsements with companies Yu, Taco Bell, highlight his appeal and marketability.

(Source: Kroll Celebrity Brand Valuation Report 2023; June 18, 2024 | Image: Reuters)

4 Rohit Sharma

Brand Value: $41 million

The Indian cricket team has seen a steady rise in his brand value. 

(Source: Kroll Celebrity Brand Valuation Report 2023; June 18, 2024 | Image: Reuters)

Known for his powerful batting and leadership, Sharma's 30 endorsements highlight his growing influence in branding.

(Source: Kroll Celebrity Brand Valuation Report 2023; June 18, 2024 | Image: Reuters)

3 Sachin Tendulkar

Brand Value: $91.3 million

The legendary Sachin Tendulkar, often referred to as the "God of Cricket," continues to be a sought-after brand ambassador. 

(Source: Kroll Celebrity Brand Valuation Report 2023; June 18, 2024 | Image: Reuters)

His iconic status and philanthropic involvement enhance his brand value, making him a timeless favorite for endorsements.

(Source: Kroll Celebrity Brand Valuation Report 2023; June 18, 2024 | Image: Reuters)

2 MS Dhoni

Brand Value: $95.8 million

Mahendra Singh Dhoni, known for his calm demeanor and strategic mind, remains popular even after retiring from international cricket.

(Source: Kroll Celebrity Brand Valuation Report 2023; June 18, 2024 | Image: Reuters)

His association with brands like JioCinema, Panerai, along with his cricketing legacy, contribute to his significant brand value.

(Source: Kroll Celebrity Brand Valuation Report 2023; June 18, 2024 | Image: Reuters)

1 Virat Kohli

Brand Value: $227.9 million

His dynamic personality, consistent performance, and massive fan following make him the most valuable Indian sportsperson.

(Source: Kroll Celebrity Brand Valuation Report 2023; June 18, 2024 | Image: Reuters)

His dynamic personality, consistent performance, and massive fan following make him the most valuable Indian sportsperson.

(Source: Kroll Celebrity Brand Valuation Report 2023; June 18, 2024 | Image: Reuters)