In a report on Gen Z, recently released by Meta, titled 2024 Instagram Trend Talk report, the cohort was analysed across the United States, UK, Brazil, India, and South Korea on topics such as work, relationships, fashion, beauty, food and social media, in the context of the upcoming year
Digital Natives: Gen Z, or 'zoomers,' immersed in digital life, prioritize smartphones over traditional media
Trending News Platforms: They prefer social media for news consumption, replacing newspapers with real-time updates.
Meta Report Insights: The 2024 Instagram Trend Talk report by Meta analyzes Gen Z across various aspects
Indian Trends: Gen Z in India embraces emerging trends, focusing on ayurvedic, vegan, and plant-based products
Priorities in 2024: Staying healthy, exploring careers, and traveling rank highest for Indian Gen Z
Self-Improvement Focus: Forty-three percent aim for self-improvement, with a strong focus on personal growth
Entrepreneurial Aspirations: Indian Gen Z sees starting a business as a key wealth-building strategy
Fashion Creativity: High enthusiasm for showcasing fashion trends, with a preference for GRWM and thrifting
Fandom Culture: Ninety percent identify with a fandom, with India leading in sports superfans
Content Preferences: Relatability is paramount; Gen Z values life advice, 'day-in-the-life-of' content, and profession-related content