UP digital media policy: Influencers can earn up to ₹8 lakh – Details here

By Vivek Dubey CNBC-TV18.com Published August 29, 2024

UP Cabinet unveils policy

[{"selector":"#anim-556fccc0-98a6-483a-a359-948a3c4ece90","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ee8fbb82-230b-4241-a510-c7199a5e9dcc","keyframes":{"transform":["translate3d(0px, 538.62410%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1aafa1e7-f613-4b44-a263-6a9c969ee61b","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-387ae2df-6f0b-4e02-8ea0-5662385af8f9","keyframes":{"transform":["translate3d(0px, 147.29109%, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Influencers to promote schemes

[{"selector":"#anim-dae8d83c-31b6-4870-8dfa-f70056b4be8a","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2f44cb05-7bc2-46d7-a0b8-395706022efc","keyframes":{"transform":["translate3d(0px, 538.62410%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fec1f6ca-ac8c-465d-b4f1-bb5ad7898445","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-877a9142-0dd7-4047-b6db-52008ab696b9","keyframes":{"transform":["translate3d(0px, 147.29109%, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

FB & YouTube influencer tiers

[{"selector":"#anim-0d344dd4-b31f-450c-9a09-f7b75fc6c4c7","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-eb48aef8-0dcb-47cd-9451-51702599db45","keyframes":{"transform":["translate3d(0px, 538.62410%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3540b11b-c837-44e5-8528-d70e217167e6","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3d967487-fe63-48dd-893a-1439032b3999","keyframes":{"transform":["translate3d(0px, 147.29109%, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Instagram & X follower categories

[{"selector":"#anim-408e0def-6703-4850-9d94-8c5837947d5a","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5b4f5e4d-0180-4699-86e5-9b33729191c0","keyframes":{"transform":["translate3d(0px, 538.62410%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ada6b04d-d647-46c2-a44e-ffb5014a87f5","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a8573106-b8ee-4086-a0c9-35db1e20c420","keyframes":{"transform":["translate3d(0px, 147.29109%, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Category A influencer earnings

[{"selector":"#anim-fe76b74e-adbb-4357-b62d-1fad4273ce7c","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ecbc5512-bf73-4116-a0c6-7b00972ad6e5","keyframes":{"transform":["translate3d(0px, 538.62410%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c921b714-8325-4e23-ab7b-0aec21b52e44","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c0da07c8-1f28-4e3d-8dba-b9a3bb489d11","keyframes":{"transform":["translate3d(0px, 147.29109%, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Category B earning details

[{"selector":"#anim-68f2fb3e-1e25-473f-8913-d381c8359a83","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1565a9ae-0932-4f71-9188-3b535cd78f68","keyframes":{"transform":["translate3d(0px, 538.62410%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-993e104c-4542-42e2-9a0e-b42efd024af1","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2b7c40e0-7626-425d-9259-67e5e7908992","keyframes":{"transform":["translate3d(0px, 147.29109%, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Category C compensation

[{"selector":"#anim-18eed31b-be84-4ef8-82fd-39ed7b795237","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b3728eb6-8dac-4ece-927f-cc9c79e4a868","keyframes":{"transform":["translate3d(0px, 538.62410%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4ee83a06-c203-42ec-b7f4-bcce57b85116","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0f167d8a-5120-498b-b738-6c4d4c9539cd","keyframes":{"transform":["translate3d(0px, 147.29109%, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Category C compensation

[{"selector":"#anim-85493979-1a32-4f00-8baf-3ef28bb0696b","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5d6e2fc1-45d6-48cd-a027-cf71e4ea620b","keyframes":{"transform":["translate3d(0px, 538.62410%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-104e91f4-b4af-4529-87ed-e1ab9fab7b0b","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e21724ce-15f8-47f3-bddc-7e6b9b840add","keyframes":{"transform":["translate3d(0px, 147.29109%, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Category D payment breakdown

[{"selector":"#anim-cb56fb27-b114-44de-acc0-d801e739f9ac","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bbd53177-7309-4cc1-b313-3b98786c8e6e","keyframes":{"transform":["translate3d(0px, 538.62410%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d917af5d-eb6f-4887-b180-688d7df67a15","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8ea17684-b3c9-4e65-b3a2-0cda135d780a","keyframes":{"transform":["translate3d(0px, 147.29109%, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

View-based bonuses

[{"selector":"#anim-a55c6596-60cb-4b76-adbc-c20ae374bcb2","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-10122dd3-959c-4bd5-a24a-0304c88e9d87","keyframes":{"transform":["translate3d(0px, 538.62410%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-013a973d-df55-43f9-86e4-5f1d76bf735c","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a328bad7-79c7-40bd-bd07-95b96033ce62","keyframes":{"transform":["translate3d(0px, 147.29109%, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Monthly earning potential

[{"selector":"#anim-ca61d4a9-eda7-4318-8ec7-09e200d06f4b","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e561f925-f8b0-4af7-b2e2-c62ef9d4e3f9","keyframes":{"transform":["translate3d(0px, 538.62410%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d27bc65d-0907-4f8f-bd21-c7d8b23e693a","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4ae747b0-dcd3-4c52-8775-f4356bd77ec7","keyframes":{"transform":["translate3d(0px, 147.29109%, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Policy offers opportunities

[{"selector":"#anim-b752d205-9410-4344-88d4-b9b4031feb22","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-83caf339-678d-4d6f-a1d5-2af24eb46707","keyframes":{"transform":["translate3d(0px, 538.62410%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ec1ce0a0-b663-4496-84a4-0841f8fc3518","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1761bd1b-df09-4e16-bf97-609269fc80ad","keyframes":{"transform":["translate3d(0px, 147.29109%, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

12 new industrial hubs to create 40 lakh jobs, attract ₹1.52 lakh crore

Thanks For Reading! Thanks For Reading! Read Next

UP digital media policy: Influencers can earn up to ₹8 lakh – Details here

UP Cabinet unveils policy

Uttar Pradesh introduces the Digital Media Policy 2024, aiming to create a list of social media influencers eligible for state-sponsored advertisements.

Influencers to promote schemes

Selected influencers will receive state-sponsored ads, promoting government schemes and achievements to a broader audience through digital platforms.

FB & YouTube influencer tiers

Influencers on Facebook and YouTube are categorised into four tiers: A (10 lakh+ subscribers), B (5 lakh+), C (2 lakh+), and D (1 lakh+).

Instagram & X follower categories

Instagram and X influencers fall into categories A (5 lakh+ followers), B (3 lakh+), C (2 lakh+), and D (1 lakh+), determining their compensation.

Category A influencer earnings

Top-tier influencers on any platform can earn ₹50,000-₹1 lakh per video, with up to ₹1.2 lakh per video based on view count, capped at ₹5 lakh monthly.

Category B earning details

Influencers with 5-10 lakh followers can earn ₹45,000-₹75,000 per video, with bonuses for high views, reaching up to ₹1.10 lakh per video.

Category C compensation

Influencers in Category C, with 2-5 lakh followers, earn ₹40,000-₹60,000 per video, with additional ₹10,000 per extra lakh views, capped at ₹80,000 per video.

Category C compensation

Entry-level influencers, with 1-2 lakh followers, can earn ₹35,000-₹50,000 per video, plus bonuses for extra views, with total capped at ₹70,000 per video.

Category D payment breakdown

Entry-level influencers, with 1-2 lakh followers, can earn ₹35,000-₹50,000 per video, plus bonuses for extra views, with total capped at ₹70,000 per video.

View-based bonuses

All influencer categories A-D can earn an additional ₹10,000 for every 1 lakh views beyond the first lakh, up to category-specific caps, boosting overall income.

Monthly earning potential

Influencers in Category A can earn up to ₹5 lakh monthly through video uploads, production fees, and bonuses, with lower caps for other categories.

Policy offers opportunities

With the UP digital media policy, top influencers can potentially earn up to ₹8 lakh through state-sponsored ads and performance-based bonuses.

12 new industrial hubs to create 40 lakh jobs, attract ₹1.52 lakh crore

12 new industrial hubs to create 40 lakh jobs, attract ₹1.52 lakh crore