World Nutella Day: 10 delicious facts about the chocolate spread

Nutella's origins can be traced back to the strategic measures of Napoleon in 1806 and the rationing of chocolate during World War II by Hitler. In both instances, hazelnuts were cleverly added to chocolate, leading to the creation of Nutella.

Nutella's predecessor was named after Gianduja, a cheerful Piedmontese character from Italian Commedia dell'Arte. The character, often depicted with a three-point hat and a duja (container), inspired the chocolate-hazelnut concoction we now know as Nutella.

Originally crafted as a loaf meant to be sliced and spread on bread, Nutella took on a unique presentation resembling a chocolatey counterpart to American cheese slices. This loaf format eventually evolved into the spreadable delight we recognise today.

Nutella has achieved worldwide popularity, being available in 160 countries. In fact, the total Nutella sold annually could cover more than 1,000 soccer fields, emphasising its global appeal.

Ferrero, the maker of Nutella, buys a quarter of the world's hazelnut supply annually, exceeding 100,000 tonnes. This demand has spurred hazelnut cultivation in unexpected regions like Chile and Australia, impacting global hazelnut prices significantly.

Each 14-ounce jar of Nutella boasts 52 hazelnuts, constituting approximately 13 per cent of the product. This emphasis on hazelnuts contributes to Nutella's distinctive flavour and texture.

Michele Ferrero, the creator of Nutella, became Italy's wealthiest individual in 2008, amassing an estimated $11 billion (Rs 91,351 crore) in wealth before his passing in 2015 at the age of 89.

The Ferrero legacy continues with Giovanni Ferrero, Michele's son and Pietro's grandson, serving as the CEO. This familial connection underscores the enduring success and management of the Nutella brand.

Alongside Nutella, Ferrero owns renowned chocolate brands Ferrero Rocher and Kinder, as well as the popular mint candies Tic Tac, creating a diverse confectionery portfolio.

Nutella has witnessed criminal exploits, including a notorious $20,000 (Rs 16.60 lakh) heist in Germany where thieves stole five metric tonnes from a parked truck.

Nutella faced criticism for misleading advertising regarding its nutritional content. In 2012, the Ferrero Group settled a class-action lawsuit, acknowledging that while delicious, Nutella's primary ingredients include sugar and palm oil, challenging its portrayal as part of a nutritious breakfast.

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